1.One definition of "whole" from Funk & Wagnalls Standard College Dictionary is:
A. Incomplete
B. Overdone
C. Entire
D. Successful
2. A uniform image and operating system can help:
A. Impart standard messages to consumers
B. Differentiate your practice in the marketplace
C. Employees interact better with other staff members
D. Doctors better understand dispensary protocol
3. One of the FPOP initiatives to a whole optical is:
A. Function
B. Predetermination
C. Overtime
D. Plan
4. After BIME, it’s important to:
A. Set deadlines
B. Initiate purchasing
C. Change displays
D. Investigate managed care
5. Changing light bulbs from incandescent to fluorescent saves around:
A. 25 percent
B. 50 percent
C. 75 percent
D. 95 percent
6. The most important form of advertising is:
A. Newspaper
B. Newsletter
C. Live media (radio, TV)
D. Word-of-mouth
7. Customize your on-hold message to the practice with:
A. Soft pop or classical music
B. A loop on exclusive products and services
C. A loop on area points of interest
D. Customer testimonials
8. One way to greet arriving patients and answer their questions is:
A. At the front desk by handing them paperwork
B. While speaking on the telephone
C. Circulating a staffer in the reception area
D. Having insurance personnel do check-in
9. Recognizable, themed print materials include:
A. Customized, exclusive posters and brochures
B. Manufacturer hand-outs stamped with practice information
C. Uniform materials put together by a public relations agency
D. Manufacturer posters tied into hand-outs
10. Create eye-catching displays by:
A. Sectioning displays by gender
B. Showcasing plano sunwear in the store window
C. Large cases showing designer eyewear
D. Sub-sectioning displays
11. Reposition dispensing tables so that:
A. Dispensing tables are against the back wall
B. Dispensing tables are horizontal to sides of walls
C. Dispensing tables allow personal space and room to move around
D. Dispensing tables are close to the frame boards and displays
12. Rule-of-thumb for the number of lens vendors is:
A. Six
B. Four
C. Two
D. 20
13. One vendor evaluation point to consider is:
A. Representative accessibility
B. Telephone skills
C. Discounts and deals
D. Depth and width of the line
14. You should have no more than _____ price categories:
A. Two
B. Three
C. Four
D. Five
15. A practice with successful sales mixes frame inventory with around:
A. 50 percent in high-end
B. 20 percent in low-end
C. 50 percent in mid-range
D. 10 percent in boutique
16. It pays to reassess your area demographics every:
A. Two years
B. Five years
C. 10 years
D. Randomly
17. When holding a quarterly open house or style show, be sure to:
A. Make phone calls a month in advance to invite key patients
B. Hand out brochures at the front desk
C. Visit businesses within a five-mile radius
D. Send invitations to the patient base selected for each specified initiative
18. Branding with the same color scheme should include:
A. Outside walls, windows, and displays
B. Clothing, shoes, and hair color
C. Print materials with eye-catching logo and tagline
D. Backdrop colors during television advertising
19. Keep information to the media honed to:
A. Practice address, telephone number, and operating hours
B. Who, what, when, where, why, and how
C. Practice e-mail address and website
D. Information on all practice products and services
20. Two ways to be jazzed about day-to-day operations is:
A. Answering the phone promptly and with a smile
B. Holding an office meeting in the beginning and end of each day
C. Wearing upbeat colors and conducting color-wheel patient frame styling
D. Finding “bright spots” in the day and staying engaged with customers