Professionalism - Your Best Marketing Tool
Instructions: A. Complete the form below with your name and address and ABO ID Number. We cannot process tests or send your CEC, if there are blank or incomplete fields.
B. Scroll through this window to view questions. For each question, choose the best answer A, B, C, or D and then use your mouse to check the corresponding button at right. There can only be one answer for each question.
C. Check to be sure all information is correct and that you have answered all questions. Press the Submit Test button below the answers to submit your test. Seiko will grade your test and send your CEC or notice of failure in 7 to 10 business days.

1. The three channels of communication are:
A. Spoken, unspoken, written
B. Telephone, in-person, e-mail
C. Verbal, vocal, visual
D. Good, better, best

2. Someone decides if they are going to do business with you in the:
A. First minute
B. First meeting
C. First question
D. First 30 seconds

3. When taking a phone message, always:
A. Double-check the caller's phone number and spelling of
their last name
B. Ask if the caller plans on purchasing eyewear
C. Double-check with the doctor if he or she can take an
appointment first
D. Repeat the practice hours

4. Guidelines for practice-perfect street wear are:
A. Always wear the same pair of eyewear
B. Wear several accessories
C. Don't be too casual or formal
D. Wear heavy perfume or cologne

5. Practice signage should be:
A. Clean, uncluttered, and simply worded
B. White letters on a light-colored background
C. Multiple colors
D. Placed only on the entrance doorway

6. Suggestions for window displays include:
A. Several pieces of printed material
B. Seasonal or holiday displays
C. Styrofoam heads
D. Inexpensive yet creative materials

7. Group merchandise according to:
A. Color
B. Price
C. Age
D. Lifestyle

8. Listening forms the basis of:
A. Interactive communications
B. Style questions
C. Holding office meetings
D. Creating patient questionnaires

9. Crucial conversations are those conversations that can:
A. Start with poor phone etiquette
B. Make the difference between a sale or no sale
C. Escalate into a misunderstanding
D. Utilize the Platinum Rule

10. Practice demographics should be reviewed every:
A. Ten years
B. Two months
C. Two or five years
D. One to two years

11. It empowers a practice to have:
A. Empowered staff members
B. Empowered customers
C. Empowered doctors
D. Empowered sales representatives

12. Doctors should make ________ from the chair:
A. Small talk
B. Recommendations
C. Hard sales
D. Stock quotes

13. Present products to patients in an:
A. Envelope
B. Job tray
C. Designer case
D. Colorful bag

14. An optician is an optical professional that can:
A. Examine a patient's eyes
B. Write an Rx
C. Fill a doctor's Rx
D. Diagnose an eye disease

15. A successful staff meeting should include:
A. A 15-minute break every two hours
B. A five to 10 minute question-and-answer session
after each presentation
C. A doctors-only forum
D. A personal problem agenda